Your website is one of the most important assets that you probably have for your business. A lot of our clients don’t know how important their website actually is. One question we like to ask our clients which is kind of a loaded question is “what is the purpose of your website?” And we never get a straight answer as everyone has a different definition. To us the main purpose of your website is to simply get people to call you. It’s that simple.
If you have a crummy looking website or website that just doesn’t WOW you when you first land on it and your competitor happens to have a very well designed website that captivates you guaranteed, even if you’re the number one website listed on the search engines, if that user happens to stumble on your competitor’s website, your competitor might end up getting the sale. Even if you offer a better service.
It’s all about presentation, there’s a reason why million-dollar companies spend upwards of hundred thousand dollars on a website design. It builds trust with the user, if your website looks like it was designed in the 1990s or early 2000 people are going to be wary about your business as a whole because your website is supposed to represent your business. Just like your clothing is supposed to represent you. Even when you go to a gourmet restaurant, the food may not necessarily be that different from any other restaurant with the exception of the presentation of the food which makes it look more savory than it actually is.
With so many websites on the Internet and with so many companies competing against each other to get that sale, you need to do everything you can to get an upper hand on your competitor and having a beautifully designed website is one of those ways. The motto “if you build it they will come” does not apply when it comes to websites. You would be surprised at how many people happen to do impulse buys just because something looks very appealing to them.
That’s where we come in, our goal is to help you get your website to convert at a very high rate. One thing I've personally learned from being Internet Marketer is that sometimes it's not even about getting more traffic. It’s more about converting the traffic that you're already getting. Simple changes in color schemes and the use of color psychology can literally increase your conversions by 15% overnight. When we design a website for you that's some of the things we keep in mind: color psychology, integrated mailing list (which help you capture leads so you can market to that customer at a later date) and various other techniques.
As a business owner you do not need to understand any of this, that’s our job. Basically, when you work with us and allow us to do this for you, all you have to do is focus on making your product/service better and keeping your customers happy. By using our web design service we will design your website in such a way that people automatically assume that you are an authority in your industry just by how professional your website looks. So don’t worry about that sales copy, don’t worry about the color scheme of your website (unless you have a preferred color scheme you would like us to use) or even the design. Simply let us handle that, our goal is not to simply to do SEO or design a website for you, it's to make your life easier which will make you more productive and profitable.
At Boca Raton SEO our job is to:
- Create a website that you're comfortable with.
- Make your website easy to find for your customers
- Design your website so that it answers most of your user’s questions before they spend a single dime with you.
- To illustrate to your users why your company is unique and why they should be doing business with you and nobody else.
- To create a sense of inspiration so that your customers feel compelled to make that online purchase, pick up the phone, or visit your establishment.
Our main goal is to make it so that your users can find you online quickly, are impressed with your website, understand why your company is valuable, and most of all, are willing to spend their hard earned money with you.